Hot Pockets YouTube Ad Targets Multicultural Audience

cuidado

The frozen microwaveable food snack industry has been huge for the past number of years. One of those big players in the frozen-food industry is the Hot Pockets Brand. And their targeted market has been teens and young adults.

As many already know, Hispanics are the fastest growing minority group in the U.S. and it’s expected that by 2015 that roughly 30% of young adults in America will be Latinos. Like many of today’s young adults, Hot Pockets realized that young Hispanics have similar experiences in eating mom’s leftovers one too may times; it just gets old, as revealed in talking to young Hispanic males.

The marketers for Hot Pockets came up with a “movie-like-trailer” commercial titled: “Cuidado con los Leftovers” with is featured on YouTube.

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categories Hispanic Marketing | admin | datetime February 6, 2010 12:52 am | comments Comments (0)

The New 2010 America

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The “Big Buzz” flying around the 2010 Census with advertising and marketing professionals is that there will be a new face to the “Average American” or perhaps not one at all. It is projected that the official 2010 census will be released in spring of 2011. And forecasters predict that this new data will be a treasure-book for target-market research and analyzed for the future adverting in America.

Demographics expert Peter Francese of AdAge.com writes: “The decennial census will tell us quite precisely how American consumers have changed in the past decade.  It also will give us clues about where the consumer marketplace is moving. The census is the gold standard against which the results of all major consumer-research studies are benchmarked.”

And, as many already know, “In 2010, Hispanics will be the nation’s fastest growing and largest minority (50 million people).”

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categories Hispanic Marketing | admin | datetime February 5, 2010 11:40 pm | comments Comments (0)

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